branding

Frank's Pizza is a family-owned Italian restaurant in Litte Washington, NC, with a famous reputation among the local community. The rebrand desired a unified logo with signage and menus that well-represented the business to create a more memorable brand identity that matches the restaurant's classic Italian American charm. To refocus on the restaurant's goals and values, a new identity was developed alongside a custom typeface to better represent the mark of a trusted business that the locals of this small coastal town knew best.  

Brand Values: 
Classic, Trusted, Fun

This first phase was 30 logos ranging from aesthetics of classic Americana and vintage Italian lettering.