The rebranding project focused on creating a consistent visual identity across the logo, signage, and menus to better represent the establishment and develop a more memorable brand image that is true to the classic charm of Italian-American culture. To refocus the identity around the restaurant’s values and objectives, a new graphic direction was developed, accompanied by custom typography that reflects the character of a trusted business, deeply rooted in this small coastal town.
print, digital, & environmental assets
Brand values:
classic, trusted, campy
Photoshop, Illustrator, InDesign